5 Ways to get followers on Social Media

Finding it hard to grow your followers? It is no rocket science and anyone can do it. You can also bag a handful of followers and become an influencer by practicing few basic tips. Try these basic techniques and we will get back with some more social media hacks.

Complete your profile

Incomplete profile appears fake, unreal and dummy. First step to earning more followers on Social Media is to accept the community whole-heartedly. Don’t just be there for the sake of existing. Open up and share what you think is important about you. Complete all the sections that you have answers to or would like to share with the world. This builds authenticity and opportunity to connect with your target audience or customers. For businesses it is almost inevitable. Be genuine. All the time.

Also, know what to share. Don’t share any kind of private information like phone numbers, address and others that can be used against you by stalkers.

Always share useful content

Re-sharable content is the best type of content. Give your connections something of value, useful information, a tip from your expertise, a fact or that touches human emotion. Do not sound pushy in your content and designs; forget the product for a while. Let’s just connect, talk and share about something common.

Give them something useful to come back and follow you instead of random selfies and gags. Make them hit follow button by being valuable. Reflect your brand or product in a subtle way.

Talk like a real person

People like talking to real people, just like you. Be what you are. A real person. Yes! This applies for businesses too. If you build a personality around your brand, the chances of people trusting you are higher. People like to know the man in action, the person behind any ide and real life stores that they can relate with.

Create a persona on social media channels and live by it. Whenever you follow your favorite star on facebook, what excites you most? Seeing a real time update from them like “Going for the shoot” and “weekend hangout with my lovelies”, where you can see them hanging out in real-life. You never fall for obsessive fan pages that post almost everything.

Value Consistency & Trends

Social media is about now and wow! If you want to rule this world with class never ever forget to be consistent. Post regularly on your schedule, whatever you decide it to be. People like to interact with only those who are alive, interested and keen on social media. It is not for those who like to post once in a while or as they please. Social audience cannot be taken for granted.

Monitor trends and talk about what interests a group of people to increase your chances of getting followed. Find trending topics and include it in your content to increase your reach. But, do it wisely! Find a way to link it to your post seamlessly, to seem relevant. For businesses, occasional posts like “#mothersday”, “#HappyChristams” works wonders! 

Show back Love

This is the most important factor of being loved by people on Social Media channels. If you like some post express it by following or commenting, engage with others to be liked. It’s a two-way communication between you and your followers.

Make them feel important with direct interactions and respond to messages as soon as you can. Treat every connection preciously and you will see how your channels grow.

Get started with these quick tips to increase followers. Share your experiences how it turned out to be for you or your business.

Keep it digital.

Successful Beverage Brands on Facebook

Social media campaigns are a great way to make connections with the audience whom the brand wants to engage. Every brand follows a different strategy for Social Media Campaigns and execute the strategy in a different way. the best type of campaigns are those which resonate with the audience and makes them talk back.

 Today, i will analyze three different beverage brands on Facebook including their Facebook marketing strategy and campaigns. All of these campaigns did very well in terms of earning engagement, getting likes and increasing the buzz about the product. For each social media successful campaign we will see what worked for their brand and how they do things differently on Facebook page. Facebook strategies that set them apart from the competition are remarkable. 

The brands that i chose are Coca Cola,  Bud Light and Heineken Light

Coca Cola

They are the most successful brands available on facebook and have highly engaged audience. To create awareness around the return of the iconic polar bears they launched a multichannel campaign with strong focus on sales. It was an integrated campaign for TV, video and facebook.  They got 3.6 times increased ROI than TV.

Coca Cola used the video create by Ridley Scott to build the buzz around the brand through sponsored posts. They showed the complete ad on the day it was aired on TV. Integrating the marketing mediums. Facebook ads magnified the impact of the video on a much lower price. Also, 27% of their incremental sales came through Facebook.

Success Tips:

·      Create a theme

·      Keep goals clear

·      Include video content

·      Create a mascot/ face of the brand

·      If the budget allows, go for larger ad spaces like logout page.

·      Promote video in chunks – user is more likely to view and share

Fb Page:

·      Appropriate use of hash tags

·      Highlighting the product

·      Good use of images, pictures and design

·      Tone is very happy go lucky, no heavy messaging

·      Notice the profile picture, their product is the hero!

·      Highlighting the causes they support- builds credibility

·      Use of cover picture is amazing with minimalistic design elements

·      Maximum content is video highlight the product, company policies

·      Timely interactions with the user, solving issues and talking back to negative comments

Heineken Light

The beer brand executed a video ad campaign featuring actor Neil Patrcik Harris in 3 short videos. The brand has earlier won best tasting light beer at 2013 Beer championship, Heineken Light and wanted to establish this brand reputation in the user.

The objective was to generate awareness and position the brand. The concept was around the fact that regulations prohibit actors to drink the actual beer while promoting in the beer commercials.

The brand used facebook’s reach and frequency to connect with the target market of 21-34 years in the US at specific time when that group is most active. They reached 54% of its target audience and awareness increased by 11% in 3 days.

Success Tips:

·      Use video content

·      Use small messages

·      Highlight the product

·      New and relatable ideas

·      Make it easy to share & understand

·      Target your content for the audience

·      Get a brand ambassador identical to the product or brand

Fb Page:

·      Quick user interaction

·      Engaging content about feelings

·      Interesting campaign to attract users

·      Good handling of negative comments

·      Every post has a theme- easy to recall

·      Video content is used to highlight the product

·      Excellent mix of images and video in a single post

·      Hash tags are used to make campaign easy to recall

·

Bud Light

This brand only used facebook to increase reach and frequency of its most engaging posts. They leveraged already good performing content to reach more people through ads. The campaign lasted for a 4-week period. The brand kicked the offline sales by using the top content between Dec 3- Dec 31, 2012. The highly engaging post ad showed someone pouring a bud light from the smart phone.

Success Tips:

·      Use insights for research

·      Promote to reach to more people

·      Value the content and re-purpose it.

·      Make the content for target audience

·      Use interesting visuals to make a mark

·      Highlight the product in all type of content

Fb Page:

·      Videos are used

·      Creative campaigns

·      Consumer story video

·      Writing for the events

·      Use of trending hash tags

·      Interactions with users are fast

·      Consistent posts around a campaign

·      Negative comments are handled nicely

Well, I had a great time looking at such fabulous content. And I suggest everybody who wants to pursue marketing, should have a look at all of them. I feel all of them are generating great content and capitalizing it well.

But I liked the most interesting content on Heineken, the way they are using videos and graphics together. Also, how they have a feel of their brand’s color in every visual. I also admire the way they used the brand ambassador with their product and how they used facebook sponsored ads to reach to more people. Great Job! 

Love 

Dextrous